...to promote Brita Water Pitcher Filter recycling continues.
I use a Brita water pitcher at our house. It's nice because we've moved all over Atlanta and it's a nice way to make sure our water always kinda tastes the same. It's also just a good way to keep tap water cold in the fridge, which could be achieved by a more rudimentary end (ie a regular pitcher) but this one makes it taste so nice. :)
Until now, though, I've just been throwing away the used filters every 2-3 (or oops, in our case, 5-6) months when I replace them. Since they are made of a special kind of plastic and also have stuff inside them that you can't just recycle so easily, throwing them away was the only choice.
But there is a program called TakeBackTheFilter, and through petitioning, etc. they convinced Clorox, the parent company that makes Brita, to take back their used filters and to recycle them in the USA. (Clorox previously said it would take the filters back but then was going to ship them overseas for recycling. Silly, huh?) Brita has announced in January it will start taking the filters back...so keep your eye out for details. The TakeBackTheFilter page will have the details, too.
But today I got an email from them saying that Brita is going to partner with Whole Foods so that people can just drop their used Brita filters off at their local Whole Foods store. The thing about it is, that each particular Whole Foods manager can decide to participate or not. This is what the email said..
"Please ask your local Whole Foods to participate in Brita filter collection!
12/09/08: As we announced in our 11/18/08 update, Whole Foods Markets will be collecting used Brita filters for recycling as part of Preserve's Gimme 5 program beginning in January. However, we have recently learned that each individual Whole Foods Market manager can decide whether or not to participate in the program.
If you would like to be able to return your used Brita filters, as well as all other #5 plastics, to your local Whole Foods, please contact the store near you and let the manager know.
Contact info for all stores in the U.S. and Canada can be found here:
This program will work best if customers are able to return their filters while shopping rather than having to mail them in. "
So if you click on that link above, and you have a Whole Foods near you, just give the manager a quick call today to ask he or she to participate in this program.
That's all - that's my blurb for the day.