Two types of Green
On the one side I see mega corporations looking to penetrate the LOHAS marketplace for a profit-- not necessarily to enable change, and on the other side I see companies and product and services providers who have been consistently working to be more green and to incorporate green into their business practices.
I do believe that a company like Wal-mart can actually make a measurable difference because of the scale of their operations and their ability to roll out changes on a macro level across the country, but on the other hand, I think the ethos of being green resides with locally-owned, locally-supporting businesses that do not require a heavy distribution channel or a massive multi-pronged marketing approach.
I see green as being:
- within your 50-mile radius
- providing a sustainable alternative to a current household good that you use
- giving you food, shelter, or enjoyment -- organically
- living, breathing, and being green, not just touting it in marketing materials.
- an ongoing value within the organization
What do you think?
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Comments(5)
Posted By AllanCaid - Tue, Dec 15 2009 at 9:13 AM ESTabsolutely right
thanks for this post...this is inspirational, keep it coming...!
Posted By Kayce - Mon, Nov 30 2009 at 2:45 PM ESTJust Joined!
Thank you for your article. I just followed your link and joined your community.
Posted By Gorax - Sun, Sep 27 2009 at 11:54 AM ESTAgreed.
"I think the ethos of being green resides with locally-owned, locally-supporting businesses that do not require a heavy distribution channel or a massive multi-pronged marketing approach."
= win.
Of course, there are some things that aren't available locally, and I don't see anything wrong with buying these things from big stores if you can't get them at home. I think "greenness" is more like a gradient, not necessarily "green" or "not green" :P
Posted By Grey Garvin - Fri, Aug 28 2009 at 10:28 PM ESTvery helpful article
Thanks for writing this.
Greener
I see green as eliminating the bad parts of technology and working on the good parts more to eliminate it's negative effects