On the one side I see mega corporations looking to penetrate the LOHAS marketplace for a profit-- not necessarily to enable change, and on the other side I see companies and product and services providers who have been consistently working to be more green and to incorporate green into their business practices.

I do believe that a company like Wal-mart can actually make a measurable difference because of the scale of their operations and their ability to roll out changes on a macro level across the country, but on the other hand, I think the ethos of being green resides with locally-owned, locally-supporting businesses that do not require a heavy distribution channel or a massive multi-pronged marketing approach. 

I see green as being:

•  within your 50-mile radius
•  providing a sustainable alternative to a current household good that you use
•  giving you food, shelter, or enjoyment -- organically
•  living, breathing, and being green, not just touting it in marketing materials.
•  an ongoing value within the organization

What do you think? 

I invite you to submit your green business to the company directory here: http://www.greenbusinesswomen.com

edicated to connecting green business women with one another. GreenBusinessWomen.com offers networking, information, vendor opportunities, support, and contacts. We support organic, sustainable, progressive, socially-conscious, environmentally-responsible, fair trade, holistic companies. Join us as a member and learn how to Go Green with other green women in business.

CLOSE link: