We got their attention with a score of 1 pt (out of 100) on June 19 [2007] and got a call from them late that afternoon.  They were bewildered but motivated.  They acknowledged that they were behind on climate change and that the score had very much gotten their attention.  They said simply, "You got our attention. What can we do?"  And we were more than happy to take them through our 22-criteria scorecard and our key benchmarks. 

 

They quickly moved to begin reporting much more openly about their concrete activities and future plans, expanding their environmental reporting on their website including information about their efforts to measure their climate impact and set goals to reduce it.  These are clearly just first steps, but on the pathway toward deeper corporate climate responsibility, they are absolutely important ones because they indicate a willingness to face even greater scrutiny from an increasingly engaged consumer -- to us, that's one of the hallmarks of climate leadership.