Who has an entire day to devote to the Earth? Heck, who even has an hour? Earth Day is coming up next week, but many people will be hard pressed to find 24 entire hours to dedicate to saving the world we live in. In the day and age of Twitter and text messages, we need an environmental awareness campaign designed to fit in our on-the-go lifestyle.

So I'm proud to announce Earth Minute -- the eco-event anyone can easily participate in.

On May 20 at 4:17 p.m., billions of people around the world will hold their collective breath for a full sixty seconds, preventing tons of CO2 emissions from entering the atmosphere. After Earth Minute is up, they will all go back to their normal lives polluting and impacting the environment, at least until Earth Minute comes back around next year (or until someone comes up with Earth Second).

It's quick, it's easy, and it will do absolutely nothing to save the world. Just like Earth Day!

(My tongue is firmly planted in cheek. Everyday should be Earth Day, we're not going to get out of this eco-mess we've backed ourselves into if we reserve caring about the planet to one day out of three hundred and sixty five.)

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