I'm not at all excited about the idea of cereal boxes turning into electronic billboards (hellllllo e-waste), but the underlying technology is pretty cool. It's called eCoupled and uses inductive coupling to wirelessly charge anything that's in contact with the charging surface (in this case the store shelf). The company that manufactures it says that the technology can be extended to laptops, cellphones, and even electric cars. Instead of plugging into a cord to recharge your car at night, you'd just pull onto the charging pad and walk away, the eCoupled technology would take it from there.
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.