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Russell McLendon

Prepare to pay for power in public places

A new 'smart' power outlet developed by Sony raises the prospect of coffee shops, airports and other public places charging people for charging devices.

Thu, Feb 16 2012 at 10:08 AM EST
 24

Image: Mike Licht/Flickr
Big-city coffee shops have recently begun cracking down on "laptop hobos," covering up power outlets to stop people from spending hours at a table while spending $3 on coffee. The trend has generated the most buzz in New York City, but it has spread to some coffee shops in other cities, too, namely San Francisco.
 
The idea is that laptop hobos drive away other potential customers by hogging tables — and without any specific obligation to spend money themselves. Rather than confronting them directly, the outlet-blocking strategy relies on the eventual depletion of batteries to drive lingerers away. But since this can alienate some customers, most coffee shops still resist the urge to withhold their electricity.
 
Thanks to emerging power-outlet technology, though, this may soon be a moot point. As the Verge reports, Sony is developing an outlet that can "determine a user's identity or permissions," raising the prospect of pay-as-you-go electricity in public places (along with other potential uses, such as managing energy consumption in large buildings or preventing theft of electronic devices).
 
Pay outlets have existed for years, like the Smarte Carte kiosks found at many airports. But the new technology would be more sophisticated, capable of identifying an individual user — via a card, smartphone or other device that employs near-field communication — and then determining his or her permissions for a particular plug. These outlets have integrated circuit (IC) chips built into them, and send users' authentication information along the power line itself, according to the Verge.
 
On top of potentially changing the relationship between baristas and laptop hobos, this could also be a boost for another industry: electric vehicles. Ever since Thomas Edison's heyday, the rise of electric cars has been stymied by the difficulty of building broad networks of recharging stations. While companies like Better Place are now working to establish such networks, they would likely be easier to operate if power outlets could recognize and charge each customer electronically.
 
The idea of such intrusive outlets doesn't sit well with everyone, though. It has raised fears of privacy invasion and identity theft, not to mention the natural indignation at paying for something that used to be free (especially if you're also being charged for WiFi). But with coffee shops increasingly covering up power outlets, electricity was already ceasing to be free in many cases. Smart outlets seem to offer a compromise, and may even help erode the myth that electricity is ever truly "free."
 
Plus, as one commenter notes on the Verge, eventually "we might even get free coffee at some charging stations."
 
For more potential uses of authentication outlets, see Sony's promotional video below:
 
 
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[Via the Verge via Jim Romenesko]
 
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Related Topics: Electric Vehicles, Energy Efficiency, Gadgets & Electronics, Research & Innovation

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anonymous
roman 03/04/2012 17:11 PM

boy you think they'd get home internet

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anonymous
jdavidcrawford 02/24/2012 14:08 PM

End the free WiFi. A purchased product comes with a password that allows 20 minutes of WiFi use. The barista notes the table and end-time. The customer must leave or purchase more time. When properly enforced the moochers will disappear. The turn-over of paying customers will more than offset business lost when the abuser never returns.

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anonymous
CMIUC 02/24/2012 11:52 AM

Don't charge them for the electricity. Charge them for their "sitting Time" anything over let say 30 min. is billable at $5 / Hr!

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anonymous
Mike 02/24/2012 11:44 AM

I can't believe it has taken this long for coffee shops to do this. I have long wondered how the places stay in business with so many of their "customers" buying one measly cup of coffee and then sit there for hours taking up valuable space.

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anonymous
loustamm 02/24/2012 11:22 AM

let me see if I clarify for those that are seeming to miss the point - your squatting is taking up valuable space that a restaurant owner needs to support their business. You are not wanted or welcome to just hang out. Time and Spacer are money and you are wasting both.

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anonymous
Tom 02/24/2012 11:13 AM

A local bagel place we USED to go to for work lunches eventually fell off the list. Why? Lots of folks in there with their laptops, textbooks or whatever. They buy a small coffee/soda and then sit there for hours for the free wifi and power. Other folks come in for lunch/whatever and there's no place to sit.

Common sense says that eventually companies would figure this out and do something about it. When you have groups of 4-6 in a lunch group who now go somewhere else because they'd like.... More

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anonymous
Susan 02/24/2012 10:16 AM

Went to a Starbucks in Southampton, NY...with two colleagues, for a business lunch. We were buying sandwiches, coffee and wanted to save time by working while eating.....nowhere to sit...six tables that could seat four persons each were used by single person, papers spread out, laptops plugged in, one had a cup of small coffee on his table, the others..nothing...using Starbucks like it's their own private study...Go to a Library fellas!!!! I've been to Starbucks in Greenwich where the.... More

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anonymous
Rick S. 02/24/2012 09:57 AM

As if they didn't overcharge for their coffee; $2.50 for a large cup of something that takes $0.50 to make? And now they want to overcharge for charge? How about a sitting fee? Or a breathing fee? Or a 'for the hell-of-it' fee?

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anonymous
=cjs 02/24/2012 12:47 PM

It's a private business, their space, and their power. If they choose to charge for it, that's their option. People who do not like this can go elsewhere. Businesses who are willing to cater to freeloaders are welcome to do so.

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anonymous
Not a HOBO 02/24/2012 12:10 PM

Then don't go. Can they tell their landlord to not charge rent? This is a free country, you don't have to buy their overpriced coffee (I don't). But that 50 cent coffee comes with labor, rent, taxes, workers comp, etc... Or are you not smart enough to understand how business works. They have a right to make money and run their business as they see fit. You wouldn't go to a restaurant and stay there all day if you only order 1 appetizer, would you? And electricity isn't free so they do.... More

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anonymous
Anonymous 02/24/2012 10:57 AM

So they should supply free space to anyone that wants to hang out? Hmm, go business model.

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anonymous
rcooder 02/24/2012 08:47 AM

Simple solution - charge patrons a cup of coffee for every half hour of internet use and limit it to one hour.

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anonymous
Not the electricity 02/24/2012 08:38 AM

It's not really the electricity, it is really taking up the space...

A business needs turnover of customers, and allowing people to hang out and not continue to pay for a product or service essentially prevents another customer from buying the product or service

Think of people who hang out and talk after they are done with dinner at a restaurant. If they stayed for 3-4 hours after that would prevent the restaurant from seating 3-4 additional paying patrons.

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anonymous
Anonymous 02/24/2012 09:21 AM

Very few people stay for 3-4 hours in a restaurant. Even fewer do it without buying something (often high-margin items like drinks). Unfortunately, it's become the norm to have to stand when you go to a coffee shop to buy coffee because all the tables and stools are occupied by selfish people who use the purchase of a single cup of coffee to justify making that coffee shop their office for hours on end.

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anonymous
MrObstat 02/24/2012 08:21 AM

A better article would have estimated the electricity charge of using a laptop for 2-3 hours at a coffee shop.

One website suggests that using a computer 2 hours a day and 5 days a week costs just $5.50 a YEAR.

So. If I am not hogging a table and buying an overpriced latte, the 2 or 3 CENTS I use in electricity should easily be handled by the business.

If I am spending perhaps $20 or more dollars a week and using just a measly 10 cents of electricity, that is a good.... More

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anonymous
Anonymous 02/24/2012 09:34 AM

Actually, you spending $20 in exchange for occupying, say, 1/10 of their space for hours on end is NOT a good deal for the business. They want to be rid of you. You're filling up space that a paying customer could use. I've skipped visiting coffee shops because there's nowhere to sit -- just tables full of laptops and empty coffee cups.

Let's say someone goes to a coffee shop every day, buying one cup of coffee ($4). 10 cents of power would be 16 kwh, using the US average of 12 cents.... More

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anonymous
Anonymous 02/24/2012 09:30 AM

its the fact that you take up valuable space in the business for hours on end. Buy your coffee and stay for 20 minutes to drink it and work. If you want to stay longer keep buying, think about all the money you save by not having to lease office space to work in. Now you're going to complain that this business doesn't want a low value customer sitting there all day preventing the turnover it needs to continue growing profits?

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anonymous
4commonsensenow 02/24/2012 08:14 AM

I thought I had seen backpacks with solar panels built in you can use for charging.

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anonymous
Java1959 02/19/2012 02:41 AM

Soon we will be charged for breathing at certain places.

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anonymous
Anonymous 02/24/2012 11:58 AM

Yes, yes of course you will.

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Tarrant
Tarrant 02/16/2012 09:35 AM

Would you pay or would you look for another place to plug in? I've wondered about this cost to businesses as I see more and more people plugged in all types of places.

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anonymous
Java1959 02/19/2012 02:44 AM

Don't you think they factor their electricity costs into the price of the coffee? The outlet is a new revenue stream on top of already paying for the electricity when you buy the coffee.

They are using the same technique of accusing people of "hogging" resources as the cell companies are using to create tiered bandwith plans by accusing their users of "hogging" bandwith.

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anonymous
Anonymous 02/24/2012 09:38 AM

The resource they're hogging is space. They spend a few dollars on a cup of coffee, then act as if that purchase entitles them to occupy a substantial percentage of the business's space for hours on end. Remember, coffee shops are generally small; it only takes a few people with laptops to fill up most of them.

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anonymous
Anonymous 02/21/2012 10:38 AM

It sucks, but I don't think a 3 dollar coffee really covers the cost of someone sitting at a table charging their lap top and running wireless for 4-5 hours. A business has the right to charge for their electricity use, it's only been in the last 8 or so years that mobile technology has taken off like it has... if I were a business owner I would not want a bunch of people charging up while they sipped their cheap products.

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