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MNN BLOGGERS

Shea Gunther

Advertisers fleeing Glenn Beck

Fox News' Glenn Beck has lost over 50% of his advertising revenue due to a boycott started after he called President Obama a racist.

Tue, Sep 15 2009 at 8:58 AM EST
 4

Photo: Meet the Crazies
Color of Change is reporting that Glenn Beck has lost over half of his advertising revenue.
 
It couldn't have happened to a nicer guy.
 
Glenn Beck is a dangerous clown prince who leads an unruly mob of angry electoral minorities who eschew truth and reason to embrace fear, crazy conspiracy, and gun wavin'. When he called President Obama a racist on Fox and Friends, he set off the current boycott that is absolutely kneecapping his sponsorship dollars. It's not insignificant that Beck ended up going after a founder of Colors of Change, Van Jones, ultimately forcing him to resign.
 
In the face of a sustained boycott, Fox News will soon be forced to decide between Glenn Beck and money. That's not an easy decision for a public company, stockholders won't be keen on seeing their stock price drop so Glenn Beck can have a platform to weep from.
 
I don't want to imagine the fiery storm that would erupt if and when Fox News cuts Beck. He would still have his radio show but who would put him back on TV? He has a large and passionate fan base which would be really attractive to television executives, but it comes with the toxic glaze of being fired from Fox News for being too extreme. How do you sign that? What TV station is to the right of Fox News? Maybe he could work for Silvio Berlusconi in Italy? I think Glenn Beck would do well in a political and media monopoly.
 
If you'd like to see that situation play out, swing over to Colors of Change and send your name to all the companies who bailed on Beck telling them to keep their advertising dollars away.
 
Here are some pieces from around MNN about Glenn Beck.
 
• Media Mayhem: Did Glenn Beck ruin Van Jones' career or did he ruin his own?
 
• Is hate 'green'?
 
• Obama caves on Van Jones. Who's next?
 
• The real reason Van Jones resigned
 
• MNN roundup: Why the resignation of green jobs czar Van Jones matters
 
 
Are you on Twitter? Follow me (@sheagunther) there, I give good tweets.
 
And if you really like my writing, you can join my Facebook page.
 
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anonymous
Flecker 09/15/2009 13:44 PM

Is Fox dung palatable if sifted thoroughly ?
http://www.youtube.com/watch?v=spKr46-KPC0

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anonymous
Anonymous 09/15/2009 12:46 PM

Maybe a crying towel manufacturer will sponsor him. He strikes me as a young Elmer Fudd. Certainly not a TV face. A clown yes, but TV? No way!

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anonymous
Lucy 09/15/2009 11:08 AM

Advertisers are considering coming back to him. He's got the highest ratings right now after exposing the corruption in the government.

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sgunther
sgunther 09/15/2009 14:24 PM

Not a chance. He's toxic and will be glowing for longer than Fox will give him. If and when the first company signs back on with him, the boycott will flare up even brighter and will rain consumer fury down on the company that broke the line, keeping the pressure up for the rest of those who smartly pulled their ad bucks.

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