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MNN.COM › Earth Matters › Politics
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    What's this?
Battle of the climate-change billboards rages on
After the Heartland Institute compared global warming to the Unabomber, two climate activism groups decided to strike back.

By

John Platt
Fri, May 18 2012 at 12:30 PM
 12

Related Topics:

Climate Change, Al Gore
Climate change billboard

Photo: Climate Reality Project

Only in America. Two weeks after the Heartland Institute erected billboards equating belief in global warming with extremists like the Unabomber, two climate activism groups have returned fire. Al Gore's Climate Reality Project will soon erect a set of billboards in Chicago that ask "Who to believe on climate — Heartland? ... or EVERY National Scientific Academy in the world?"
 
Another group called Forecast the Facts was also planning a set of billboards that would have attacked specific corporate donors to the Heartland Institute. A mockup shown by the New York Times displays the Pfizer logo and the headline "We still support Climate Deniers. Do you?" Pfizer donated $130,000 to the anti-climate think tank in 2010.
 
Those Pfizer billboards won't be seen by drivers any time soon, though: Billboard company Clear Channel Outdoor has rejected them, saying the use of corporate logos violates fair use and trademark law. "There's a big difference between a public image of the Unabomber and a specific trademark in terms of legality," Clear Channel spokesperson Jim Cullinan told the Times. Cullinan told The Hill that the Unabomber billboards were approved because the photos were in the public domain.
 
Related: Do wind turbines contribute to global warming?
 
But Forecast the Facts accuses Clear Channel of lying. According to a statement the organization released May 17, Clear Channel told them in a phone conversation that they "would not approve a billboard that criticized corporations" and did not mention trademark law.
 
At least 11 major corporate donors have pulled their backing from the Heartland Institute since the Unabomber billboard, including PepsiCo, State Farm and General Motors. Pfizer remains a Heartland supporter. A Pfizer spokesperson told the Times that the company does not agree with the Heartland Institute's position on climate change, although it does agree with the group on issues related to health care.
 
Forecast the Facts also planned to criticize Microsoft and Comcast in its billboards. Microsoft has donated at least $10,000 to the Heartland Institute, and Comcast has donated at least $25,000. "Our goal was to highlight Pfizer and other corporations' support of the Heartland Institute," campaign manager Brad Johnson told the Times. "The question to ask is whether these corporations are based on a foundation of science or on a foundation of profit."
 
Related: UCLA prof teaches about the true price of climate change
 

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anonymous
saywhatyoumean May 26 2012 at 2:08 PM

well this Heartland organization is nothing but a smokescreen - literally. They have worked with such "reputable" companies like Phillip Morris on a campaign denying the effects of second-hand smoke to Exxon (no wonder they try to deny global climate change). Nothing but another propagandist shell of rich corporations.

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anonymous
robin rocklin May 26 2012 at 1:57 PM

Lets see, we dump trillions of tons of CO2, a known greenhouse gas, into the atmosphere over the course of 50 years and expect nothing to happen? The energy companies have to spend a lot of money to sell that fantasy.

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anonymous
Ed May 25 2012 at 9:52 AM

The scientific report I enjoyed the most was the one warning me abou global cooling. That one did not sell so well. We have had countless warnings about global warming, this was not selling so well so climate change became the new one. Climate change has been much easier to sell because climate change has been going on for the past millioin, billion? years and is mosg likely to continue. We are not likely to change climate change but we will give it a try.

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anonymous
Guest May 26 2012 at 2:20 PM

Please show us this report you "enjoyed".

Popular press magazines do not count. They are not subject to peer review and peer reviewed science never made such a claim.

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anonymous
Guest May 25 2012 at 11:07 AM
Predictions of global cooling back in the 1970's were overblown predictions made by a few scientist, not the entire scientific community. You may have noticed that things have changed a bit since then- the computer you typed your ill-informed comment on, for example. Computers have increased just a bit in power and speed since then- like exponentially several times over. Then, there's that army of Earth-study satellites that weren't orbiting the planet back then. Add the mountains of data from ice
.... More
core drilling in Antarctica, the network of ocean temperature sensors, huge sampling of everything from tree rings to acidification of the ocean water, and on and on. The evidence is irrefutable and growing day by day. You just have to try to actually look at it.
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anonymous
Guest May 25 2012 at 5:46 PM

Mini ice age in the middle 1800, Year of No Summer.
Coldest days on record during the 1940's
Many of the passes in Alaska were not accessable by ship in the 17-1800"s and it melted BEFORE the 1900's
I don't know who's fault it is but I did not do it.

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anonymous
Anon May 25 2012 at 7:09 PM

The mini ice age about 1883 was caused by Krakatoa...

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oldmanpedro
oldmanpedro May 22 2012 at 7:31 PM
Fail or win? Fail. Preaching to the converted. The Heartland Institute (HI) was responding to the fact that more people have accepted the latest climate science. There billboards are to maintain, encourage and, validate what there choir believes. The Climate Reality Project (CRP) billboard does the same thing - preaching to the converted. You may be thinking “But Pedro, we’re right.” Yes, yes you are right. My point is that both the the Climate Reality Project (CRP) and Heartland Institutes (
.... More
HI) billboards have exactly the same tone with different emphasis and focus. The HI billboard is putting forth an already accepted belief among many that global warming and climate change is “a con.” To me what makes the CRP billboard ineffective is that it’s a reaction to HI and using there same rhetoric style. A style which is incompatible with true education. And neither is educating. My suggestion: A science literacy project is what this nation needs. And not just the heartland, but nation wide. Disband Climate Reality and replace it with American Literacy Alliance (ALA). Or just any name with an acronym that doesn’t sounds like “crap.” Compare - HI! CRP! Any name as long as the organization is geared to nonjudgmental education. The only education that works. The name of the campaign should be inspiring as well as aspiring. “On the Shoulders of Giants.” for example. A history of science I believe is the best start and would have to include great American thinkers like Benjamen Franklyn who was perhaps one of the first modern scientific thinkers. Do you see where I’m going with this? And find effective teachers to help write the text! Carry on. P.
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anonymous
saywhatyoumean May 26 2012 at 2:15 PM

While I do understand what you are saying about not resorting to "coming down to their level" - I also understand that the average person is like a 5 year old child when having to choose between a cartoon or an adult golf match. In a world full of loud propaganda, sometimes you have to yell a little to get heard.

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ronfarley
ronfarley May 21 2012 at 1:46 PM

I for one support this campaign and have been asking everyone around me to donate.

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anonymous
ErnestPayne May 21 2012 at 10:53 AM

Congratulations to the Climate Reality Project and Forecast the Facts. I would appreciate any list of the corporate backers of Heartland Institute.

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anonymous
K. Lane May 21 2012 at 12:53 PM

I'll admit that I just googled what you had asked for, but I came across a relevant website about a list of sponsors that ThinkProgress Green was able to obtain from the Heartland Institute.

The link:
http://thinkprogress.org/climate/2012/02/17/428111/exposed-the-19-public...

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