Cory Booker to the rescue, free Hot Pockets for Newark
Newark's mayor receives windfall thanks to his tireless social media magic.
Fri, Nov 09, 2012 at 01:24 PM
Have you heard about the mayor who saves people from burning buildings and opens his home to hurricane refugees? That would be Newark, New Jersey mayor, Cory Booker.
And somehow, while he is busy fulfilling his role as the world’s most enthusiastic and effective mayor, he manages to find the time to have an energetically engaging Twitter life. In the wake of hurricane Sandy he has been answering constituent’s constant questions that run the range from FEMA relief to school closings to “do you ever sleep?” - to which he replied, “About as often as I do laundry. I haven't done laundry in 9 days.”
One of the more memorable recent tweets was the retweet and reply to a plea from one Tyree Humes, a Newark resident in need:
Well apparently, the Hot Pockets' marketing team got wind of the exchange and in a moment of hurricane-relief-meets-golden-PR-opportunity, they responded with … you got it, Hot Pockets. In a letter sent to Booker, the company praised the mayor's extraordinary efforts during the disaster, and included coupons for free Hot Pockets for the residents of Newark. They also sent a batch of coupons directly to Humes himself.
And of course, between delivering diapers and practically restoring power with his bare hands, Booker tweeted another reply to Humes: "thx 2 ur tweet + @HotPockets generosity Newarkers now have plenty of hot pockets to put in the oven."
Say what will you will about Hot Pockets, but don't let it be said that the mayor doesn't get the people what they want.
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