It’s Glenn Beck’s world and we are just living in it.

Just two days after the gold-slinging, environmental-hating, right-wing media mogul held his Restoring Honor rally at the Lincoln Memorial, Beck launched a news and information website. His site, The Blaze, is described by Beck as a place, “where you can find breaking news, original reporting, insightful opinions and engaging videos about the stories that matter most."

So what matters most in the world of Glenn Beck? It appears racism at Al Sharpton’s gathering to celebrate the anniversary of Martin Luther King Jr.’s “I have a Dream” speech is pretty important. There’s also some flame-fanning to be done on the ground zero mosque debate, a few articles on “Obamacare,” and one post about a recent report criticizing the practices of the United Nations International Panel on Climate Change. All right there on the front page — well, actually screen — of

Interestingly enough, Beck’s top stories of the day don’t match those posted on the Fox News website. As for material written by Beck himself, his “Message from Glenn Beck,” explains that he had to put a journalism team together to counter other “news” sites. “We moved fast. We built the team and the site in just two months,” Beck wrote.

Of course, many comparisons are surfacing that Beck is trying to be the right-wing’s Arianna Huffington, with The Blaze being his Huffington Post. But Beck is more powerful than Huffington. While the Huff Post is still the gold standard for news blog sites, Huffington’s books don’t sell nearly as well as Beck’s. And in all my travels to the memorials in Washington, I have never seen a bunch of flag-cloaked folks screaming at a rally hosted by Huffington. Advantage Beck. 

Beck has become some sort of right-wing King Midas. When he’s not selling gold during commercial breaks, everything he touches turns into it. His opinions on his television show may not make sense, but his ratings are through the roof. He’s certainly no Ernest Hemingway, but he has made millions selling books to many of the same folks who buy his gold. And Beck is certainly not worthy of being in the same sentence as Martin Luther King Jr., but thanks to his rally, it happens all the time now.

So why not take shot a online journalism? He’s no Edward R. Murrow, but that doesn’t matter.

After all it’s Glenn Beck's world, and this stuff is all just in it.