Aquafina fails Green Marketing 101
You might think that sending bottled water to green bloggers via overnight priority mail isn't the best way to kickoff a new "eco" bottle design. If so, you'd be right.
Wed, Mar 25 2009 at 4:32 PM EST
Photo credit: Flickr user Firefly the Great Here's a good tip for how NOT to market your new "green" bottled water bottle. If you're going to mail sample bottles to green bloggers, don't send it FedEx Priority overnight.
No, this didn't happen to me — apparently I'm not cool enough to warrant being mailed a stupidly un-green green bottled water bottle sample (say that 10 times fast), but it did happen to my friend Chris, who runs Lighter Footstep, a popular green blog.
Aquafina just came out with a new bottle design that pollutes the world 50% less than before. Showing their complete lack of self awareness (at least in the marketing department), they chose to promote their new green packaging by mailing samples of said "green bottle" out to an unknown number of green bloggers in non-recycled packaging via FedEx Priority overnight.
Doh! Someone at Aquafinia failed Green Marketing 101 (I'm guessing they never went to class).
Are you on Twitter? Follow me (@sheagunther) there, I give good tweets.
CLOSE
link:
link:
| Previous Post Midweek link dump | Next Post Coal: Jobs should not trump mountains |
