Kleenex marketing the disposable hand towel
In the hand drying facts on their Web site, Kleenex tries to scare us into believing that “regular washing of cloth hand towels does not ensure cleanliness.”Wow, we should really start wearing disposable clothes if that's true.To make matters worse, the geniuses at Kimberly-Clark have chosen Earth Month to launch a major television ad push for Kleenex hand towels. Of course, they depict normal hand towels as disgustingly as possible by showing everyone, even the family dog, getting their dirty mitts all over them.And how cute is this? Kleenex has penned an educational Drying Song to teach your kids how to be wasteful too. Because “no yucky old towel’s gonna ruin my day.”Sorry Kleenex, but it’s our Earth Day that you’re ruining. Sigh.
My hands are gonna be cleanWhen I wash and I dry with mommy and singThis song that's exactly two clean hands longWarm water and soap and bubbles that shineA Kleenex® Hand Towel that's mine all mineAnd a song that's exactly two clean hands longNo yucky old towel's gonna ruin my dayI dry my hands the Kleenex® towel waySo if you're a fan of clean hands tooRoll up your sleeves and I'll sing with you.
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