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Shea Gunther

Organic water is as stupid as it sounds

The marketing brains at Llanllyr Water have come up with a new way to separate rich green leaners from their money.

Sat, Aug 13 2011 at 9:46 AM EST

Natural spring water Photo credit: Broken Chord/Flickr
I read a lot of depressing news in my line of work. Every day I'm hit with stories of drought roasting fields away, of ocean reefs in peril, and of an entire planet being thrown dangerously out of wack by human activities. If I didn't have funny pictures of cats I would have burnt out years ago.
 
So I try to keep a good sense of humor about things that pop up on my news radar. I had a good long laugh when I read about the "organic water" by European gourmet brand Llanllyr Water. They claim that the water comes from sources beneath certified organic fields in the UK.
 
It sounds lovely but is total bunk. There is nothing about water that can be organic. Food has to be grown, but plant or animal, to be organic. Water can be from a clean source but it can't be organic.
 
Some bloggers are getting upset about the organic claim. Me? I think it's just funny. If rich people want to pee away their money buying "organic" water, more power to them.
 
 
Are you on Twitter? Follow me (@sheagunther) there, I give good tweets.
 
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Related Topics: Bottled Water, Organic Foods, Water

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paulo
paulo 08/14/2011 22:46 PM

....so what's next? Instant water? All you have to do is add water!

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