Activist and author blogs about politics, energy and Earth's resources.
Organic water is as stupid as it sounds
The marketing brains at Llanllyr Water have come up with a new way to separate rich green leaners from their money.
Sat, Aug 13, 2011 at 09:46 AM
I read a lot of depressing news in my line of work. Every day I'm hit with stories of drought roasting fields away, of ocean reefs in peril, and of an entire planet being thrown dangerously out of wack by human activities. If I didn't have funny pictures of cats I would have burnt out years ago.
So I try to keep a good sense of humor about things that pop up on my news radar. I had a good long laugh when I read about the "organic water" by European gourmet brand Llanllyr Water. They claim that the water comes from sources beneath certified organic fields in the UK.
It sounds lovely but is total bunk. There is nothing about water that can be organic. Food has to be grown, but plant or animal, to be organic. Water can be from a clean source but it can't be organic.
Some bloggers are getting upset
about the organic claim. Me? I think it's just funny. If rich people want to pee away their money buying "organic" water, more power to them.
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