Are you ready for some ice cream?
I spent some time in Burlington, Vt., last week visiting Ben & Jerry's and learning more about their commitment to buying 100 percent fair trade for all possible ingredients by the end of 2013. You can read more about their big push into fair trade and my visit here.
I asked Ben & Jerry's for some ice cream to give away to my readers, and they blew me away by offering a year's worth of pints (52 in all) and a bunch of fun ice cream paraphernalia as a prize.
Given the focus of my visit to Vermont, I think it makes the most sense to incorporate fair trade into things, so here's how this contest is going to work. To enter into the running for a year's worth of Ben & Jerry's ice cream, a pint cozy, ice cream scoop, T-shirt, and pint lock (which locks your pint and is one of the best inventions ever), you need to take a photo of yourself holding a product with a fair trade Logo and post it on Facebook. Here's what it would look like if I were entering this contest.
Green Mountain Coffee is a big fan of fair trade. I need a haircut and shave.
Once you've posted the photo of yourself holding a fair trade product on Facebook, click over to my fan page and leave a comment on my wall sharing the link to the photo. I'll randomly select a winner from everyone who enters between today and noon (EST) on Friday, Nov. 12.
In review, to enter into the contest for a year's worth of Ben & Jerry's ice cream, you have to do these three things:
1- Buy a product with a fair trade logo on it (if you don't have one already) and photograph yourself holding it for the camera. Make sure the fair trade logo is viewable. Here's what it looks like:
Fair Trade USA has a handy tool to help you find fair trade products in a store near you. If you can't find anything local, you can click over to Amazon and find a lot of fair trade products for sale.
2- Post the photo of you holding the fair trade product to Facebook along with a quick (a few sentences is fine) explanation of why fair trade is a good thing. Here's the Wikipedia entry for fair trade, in case you're still not exactly sure why fair trade is the way to go.
3- Share the link to your photo on the wall of my Facebook fan page.
I'll assign a number to everyone who enters between today and noon (EST) on Friday, Nov. 12 and use Random.org to randomly select the winner who will receive 52 coupons for a free pint of Ben & Jerry's ice cream, a pint cozy, ice cream scoop, T-shirt, and pint lock. I'll announce the winner first over Twitter and then here on this post on the afternoon of Nov. 12.
If you have any questions about the contest, please leave them in comments here. I can also be reached via email at firstname.lastname@example.org.
Are you on Twitter? Follow me (@sheagunther) there, I give good tweets.
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