Earlier this week I wrote about a new client of mine, Resole America, a group that recently hired me to help start their company blog. We got rolling quick and within a few days, with the help of rockstar green blogger/web developer Chris Baskind, had a sharp looking site up — I give you, the Resole Blog. Today is only its second day of official life and is really best thought of as a fresh-eyed newborn of a company blog.

Resole America is a cool company specializing in taking worn-out shoes and boots and giving them new life with a fresh resole job. They've partnered up with a ton of great shoe companies and use manufacturers' original parts and soles. My favorite part is their Conversions option — they'll put a Vibram sole on just about any kind of shoe turning things like your old soccer cleats into borderline-hipster cool hikers or your much beloved Nike basketball shoes into the same.

To help drive a little attention to the ol' blog, I'm running a weekly special every week for the rest of May. Every week I'll randomly select a comment made on the Resole Blog and award the commenter a free resole from Resole America. Like I said in my post over on the Resole Blog, if you think you don't need a resole, you're probably not thinking hard enough. Everyone has a pair of shoes in the closet that would be made infinitely cooler with a rugged Vibram resole job, and I'd wager good money that a lot of my readers at least have a pair of Birkenstocks that would be better off with a new sole. Check out these cool mash-ups.

On top of that promotion, Resole America is giving away a Kilowatt Commuter Electric Bike (a $2,300 value) to everyone using the code "kilowatt" during check out when ordering a resole or reconditioning. That applies to winners of the free resole, so lightning could strike twice and you could walk — or should I say pedal? — away with a new e-bike and some fresh new kicks.

I invite you to visit my new blog, the Resole Blog, and leave a comment or three. While you're there you can subscribe to the RSS feed. It's going to be a fun blog.

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