Officials in the United Kingdom want mew moms to breast-feed their babies. And they're putting their money where their mouths are when it comes to encouragement.
According to a new report from the BBC, new moms in certain areas of the U.K. are bring offered up to £200 (right now that's about $317 dollars) in shopping vouchers to encourage them to breast-feed their babies. The vouchers can be used in grocery stores as well as certain clothing stores.
To qualify for the full reward, the women will have to breast-feed until their babies are six months old.
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