Author of parenting books blogs about raising children and health issues.
New moms paid to breast-feed in the U.K.
Health officials in certain U.K. communities are offering £200 to moms who breast-feed for six months.
Tue, Nov 12, 2013 at 6:44 AM
Officials in the United Kingdom want mew moms to breast-feed
their babies. And they're putting their money where their mouths are when it comes to encouragement.
According to a new report from the BBC
, new moms in certain areas of the U.K. are bring offered up to £200 (right now that's about $317 dollars) in shopping vouchers to encourage them to breast-feed
their babies. The vouchers can be used in grocery stores as well as certain clothing stores.
The pilot project was launched in the low-income communities of Sheffield and Derbyshire. These areas were chosen because they have such low breastfeeding rates --on average less than 25 percent of new moms in these communities were breast-feeding by the six- to eight-week mark compared with the 55 percent national average for the country. If it's a success, health officials say the program may start rolling out across the U.K. next year.
To qualify for the full reward, the women will have to breast-feed until their babies are six months old.
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