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Wednesday, June 19, 2013
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    What's this?
Chemical council launches Moms Against Cooties campaign
Chemical industry uses scare tactics to convince moms and child care centers to clean with chlorine.
Wed, Jun 29 2011 at 8:13 AM

Related Topics:

Green Cleaning, Toxins & Chemicals
Moms Against Cooties

Screenshot from Moms Aganist Cooties

A new campaign, Moms Against Cooties, was recently launched with the goal of educat mothers and day care workers nationwide about the importance of proper disinfection in keeping children healthy.  
 
From the campaign's press release:
 
Utilizing Facebook, Twitter, YouTube and FourSquare, the campaign will provide tips for properly disinfecting daycares while highlighting some of the risks of improper disinfection.
 
OK, I will let go of the fact that this campaign perpetuates the stereotype that only mothers are capable of cleaning their homes and caring for their children — that fathers can't be bothered with things like keeping their kids healthy. I will let this go, because the targets of this campaign are not nearly as important as its sponsors: the chemical industry.
 
Fellow blogger PhD in Parenting did a little sleuthing and discovered that the Water Quality and Health Council that brought us the Moms Against Cooties campaign is actually an arm of the chlorine industry.
 
From the Water Quality and Health Council website:
 
"Who We Are: The Water Quality and Health Council is an independent, multidisciplinary group sponsored by the Chlorine Chemistry Division of the American Chemistry Council, an industry trade association. The group comprises scientific experts, health professionals and consumer advocates who serve as advisors to the Chlorine Chemistry Division of the American Chemistry Council."
 
It's no surprise that these chemical companies would launch a fear-based campaign to try to convince parents that the only way to keep kids healthy is by wiping everything down with chlorine. It's also no surprise that they would neglect to mention that the toxins in chlorine are more harmful to your child's health than a common cold, or that there are plenty of safer, healthy methods for getting rid of germs.  
 
But what is surprising is that they thought they could launch this campaign without fully disclosing the sponsors in their press release or on the Moms Against Cooties website. That they thought the "moms" who they are targeting wouldn't be smart enough to figure this out.
 
Boy, were they wrong. 

The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.

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anonymous
Chris Wiant-Wat... Jun 29 2011 at 4:47 PM
Jenn— This campaign is in fact a project of the Water Quality & Health Council, an organization of scientific experts, health professionals and consumer advocates who serve as advisors to the American Chemistry Council. This is not disguised in any way; “Moms Against Cooties is brought to you by the Water Quality and Health Council” appears on each page of the website. Our goal as the Water Quality & Health Council is to promote the responsible and appropriate use of chlorine disinfectant
.... More
in environments where germs threaten people’s health. Our Moms Against Cooties campaign is aimed at moms because of their concern for keeping children healthy. This campaign was not designed by any means to have a “scare-tactic” effect, and in fact was created to promote proper disinfection techniques using bleach as recommended by the Centers for Disease Control and Prevention (http://www.cdc.gov/flu/professionals/infectioncontrol/childcaresettings.htm) and many states. Appropriate disinfection does not mean overuse of bleach. In fact, the WQ&HC conducted a survey this past holiday season and found that 47% of respondents over-estimated the amount of bleach needed to kill common germs (http://www.disinfect-for-health.org/holiday-food-safety-campaign-survey). There is an abundance of scientific data demonstrating that ineffective disinfection in homes, hospitals, child care centers and similar institutions makes children and adults ill. We believe the responsible approach to disease prevention is to provide accurate information about how to reduce the risk associated with contaminated surface, including the use of disinfectant chemicals. No press release was sent to any blogger, only a disinfection fact sheet, providing insights to the importance of disinfecting frequently touched surfaces in childcare centers.
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poland.jr's picture
poland.jr Jun 29 2011 at 11:09 AM

Every person, group and organization has an agenda! Sometimes it takes a lot of digging to find the "man behind the curtain". Thanks for taking time to look and for sharing with us.

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