Teens Turning Green, a California-based eco-advocacy group, is kicking up a stink over perfume sprayed at retailer Abercrombie & Fitch. Abercrombie & Fitch stores are known for their strong fragrance, which comes their signature scent, Fierce. According to TTG's research via the Environmental Working Group, Fierce contains a number of chemicals that are potentially harmful to human health. But Abercrombie & Fitch uses a "scenting program" to continually dispense the perfume throughout the store — affecting customers, employees, and even folks just trying to pass by.
TTG first targeted Abercrombie & Fitch a year ago, when the group sold environmentally friendly products at a temporary storefront near an Abercrombie & Fitch store. Many of the teens in the group they noticed a strong smell wafting from the nearby Abercrombie & Fitch store. After threatening to protest the store, the the group achieved a partial victory when that particular Abercrombie & Fitch agreed to reduce its use of perfume.
But now the group is taking their message to Abercrombie & Fitch stores nationwide, calling on the clothing chain to take the more drastic step of ending the spraying of fragrances at all of its stores.
Here is there video letter to the the store's CEO. Check out their website to learn more about their campaign and sign their petition to "Stop The Spray."
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