EcoLogo is a third-party eco-labeling program that was established in 1988 by the Canadian government and today is run by TerraChoice Environmental Marketing. From their CEO:
"Growing numbers of toys and children's products have been making environmental claims like 'all natural' and 'earth friendly' without consistent meanings to the terms and without providing any proof of the accuracy or relevance of the claims," says Scot Case, executive director of the EcoLogo program. "The new EcoLogo standard will define clear criteria that products must meet before they can claim environmental leadership."
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