Has the WWF gone overboard?
Check it out. This is the latest ad campaign from the World Wildlife Fund. And as you can imagine, it's caused a bit of an uproar. Thus far, opinions range from shocked, to pleased, to just plain confused. Of course, becuase of its shock value, the ad itself is spreading like wildfire. But I have to wonder if its message is spreading as well. Personally, I think the ad is a little too heavy on shock and light on solutions. I mean, are we all just supposed to stop consuming resources? Or should we just feel guilty about the resources we do consume (and therefore steal from our children)?
What do you think? Does this ad hit the nail on the head...or did it miss its mark?
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