Water filtration pitchers, CFL lightbulbs and reusable dryer balls are just a few of the products making a buzz on college campuses this year. Another interesting green trend ... many college students are forgoing the traditional new backpack and using their reusable grocery bags to haul around books and laptops.
In a 2009 survey, Miller Zell, a retail consulting firm in Atlanta, found that 62 percent of Generation Y shoppers were willing to pay more for green products, and just under 40 percent of shoppers in their teens and early 20s thought more green information could be provided by stores.
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