Just a few months ago, Rebecca Sypin and Jane Bingham launched a Facebook page that is about to change how toys are made.  The page, Bald and Beautiful Barbie! Let's See If We Can Get It Made was launched with the mission of asking Mattel, maker of Barbie dolls, to produce a bald Barbie doll that would raise awareness for children with cancer.  


In January, when I initially wrote about the Facebook campaign, the Bald and Beautiful page had 37,000 likes.  Today, that same page has almost 153,000 likes.  And Mattel is finally listening.


This week, Mattel announced that they will in fact make a "friend of Barbie,"  that will come with wigs and head coverings that can be interchanged or completely removed.


From Mattel's Facebook page:

Play is vital for children, especially during difficult times. We are pleased to share with our community that next year we will be producing a fashion doll, that will be a friend of Barbie, which will include wigs, hats, scarves and other fashion accessories to provide girls with a traditional fashion play experience. For those girls who choose, the wigs and head coverings can be interchanged or completely removed. We will work with our longstanding partner, the Children’s Hospital Association, to donate and distribute the dolls exclusively to children’s hospitals directly  reaching girls who are most affected by hair loss. A limited number of dolls and monetary donations will also be made to CureSearch for Children’s Cancer and the National Alopecia Areata Foundation.


Through a thoughtful approach, we made the decision not to sell these dolls at retail stores, but rather get the dolls directly into the hands of children who can most benefit from the unique play experience, demonstrating Mattel’s ongoing commitment to encourage play as a respite for children in the hospital and to bring joy to children who need it most.


What do you think about Mattel's announcement?

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