In what can only be called "marketing gold," the folks from Pedigree have come up with a way for us to feel noble about our procrastination. And we get to look at cute puppies while we're at it!
As the narrator explains:
"Just by watching these puppies, you're raising money for dogs in need," says the narrator in the video above. "You see, if a video goes viral, YouTube shares the money they made from advertising with whoever made the video, and in this case, every dollar we earn will go toward feeding, treating and finding homes for dogs who haven't been as lucky as us."