Budweiser took the unusual opportunity during a Super Bowl ad for Bud Light beer to not only promote its brand but also to raise awareness for the plight of shelter dogs.
The beermaker created an amusing one-minute spot featuring a rescue dog named "Weego" who races off to get beers for anyone who says "Here, Weego." At the end of the montage of hijinks, Weego is seen pushing a cooler of beer that has the words "help rescue dogs" and a link to Bud Light's Facebook page.
Jump there and you'll find a campaign by Bud Light where the company will donate $1 (up to $250,000) to Tony La Russa’s Animal Rescue Foundation for every new "Like" their Facebook page receives.
“Weego’s shelter and owner played a critical role in his story,” Bud’s Facebook page reads. “In celebration of his humble beginnings, Bud Light is joining forces with Weego to make a donation to help these animals in need and those that make animal rescue possible.”
So far, the page appears to have received more than 40,000 new likes — and more than 2,500 comments from people enthusiastic about the idea.
"I loved this commercial last night," wrote one. "Bless you Budweiser for bringing attention to how great a rescue dog can be! Good job! McDonalds could learn a thing or two from you."
"Now the most popular dog name is not Buddy or Max, but Weego!," wrote another fan. "Thanks Bud Light for making a difference for rescue dogs!!! I guess I am going to have to go the shelter to get another rescue dog and name him Weego. Love it!!!"
You can check out the ad below. To help make a difference for shelter dogs, jump here to "Like" the Bud Light page.
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.