Budweiser took the unusual opportunity during a Super Bowl ad for Bud Light beer to not only promote its brand but also to raise awareness for the plight of shelter dogs.
The beermaker created an amusing one-minute spot featuring a rescue dog named "Weego" who races off to get beers for anyone who says "Here, Weego." At the end of the montage of hijinks, Weego is seen pushing a cooler of beer that has the words "help rescue dogs" and a link to Bud Light's Facebook page.
Jump there and you'll find a campaign by Bud Light where the company will donate $1 (up to $250,000) to Tony La Russa’s Animal Rescue Foundation for every new "Like" their Facebook page receives.
“Weego’s shelter and owner played a critical role in his story,” Bud’s Facebook page reads. “In celebration of his humble beginnings, Bud Light is joining forces with Weego to make a donation to help these animals in need and those that make animal rescue possible.”
So far, the page appears to have received more than 40,000 new likes — and more than 2,500 comments from people enthusiastic about the idea.
"I loved this commercial last night," wrote one. "Bless you Budweiser for bringing attention to how great a rescue dog can be! Good job! McDonalds could learn a thing or two from you."
"Now the most popular dog name is not Buddy or Max, but Weego!," wrote another fan. "Thanks Bud Light for making a difference for rescue dogs!!! I guess I am going to have to go the shelter to get another rescue dog and name him Weego. Love it!!!"
You can check out the ad below. To help make a difference for shelter dogs, jump here to "Like" the Bud Light page.