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Shelter dogs benefit from the power of a photo

Jan. 16, 2013, 4:37 p.m.
before and after photo of shelter dog Tansy

Photo: HeARTs Speak

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Tansy turns on the charm

A photograph usually provides the first impression of an animal. Being able to clearly see a pet — not just its physical features but its spirit — is what prompts a potential owner to learn more about the animal. A portrait, versus a snapshot, can increases adoption rates. One HeARTs Speak photographer has been working with a shelter on the East Coast, and its adoption rate has improved so much that it is now taking in animals from nearby shelters and helping to get them adopted out as well. ]