A new app allows dog lovers to help their favorite animal rescue organizations by doing something they love: sharing photos of their canine companions.
Dogly bills itself as "the first gameified-for-good mobile app for dog lovers," and it enables users to raise funds for animals shelters simply by posting and "liking" dog photos.
Here's how it works.
Through Dogly's partnership with the Petfinder Foundation and Petfinder.com, you can search more than 10,000 U.S rescue organizations to select a shelter to benefit.
Then, you upload photos of your dog and get creative with Dogly's filters and photo features.
Post your photo in one of 12 categories, including Profound Pups, Ruh-Roh! and Oldies But Goodies, a section for senior dogs.
Rescue organizations can also get in on the fun and create their own Dogly profiles. Photos with a pawprint in the left-hand corner indicate that the animal is available for adoption.
"At the Petfinder Foundation, we know that effective use of technology is critical to saving the lives of shelter pets," Petfinder Foundation Vice President Emily Fromm said in a news release. "We also know that the right photo can make all the difference."
Instead of using traditional "likes," Dogly deals in "loves," so users can "love" a dog photo and theirs can be loved in return. Each time your photo gets a "love," it's donated to the rescue you support and it's added to the shelter's total.
The Dogly Do Good Grant Program donates $1,000 to the most loved shelter each month, and the shelter with the most loves at the end of the year receives a $5,000 grant.
Funding is also given annually to five of the most creative users with a $1,000 grant donated in the name of the user's selected shelter.
Dogly grants have been used for a variety of purposes so far. Recently Georgia Jack Russell Adoption used the money to pay for a dog's surgery and get him a doggy-wheelchair.
"Dogly is a way to get creative and celebrate the dogs we love while supporting organizations that care for and protect them," said Dogly co-founder Jane Turner. "By channeling the power of the passionate community of dog lovers for social good, we're giving more rescue dogs a real shot at finding the loving home they deserve."
Dogly is available for free on iPhone, iPad, Android and Android tablet.
Check out some adorable Dogly photos below.
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