Students at the Fashion Institute of Technology are changing that fashion-first, functionality-second approach. Thanks to the Bike in Style challenge by LVMH, students merged bike-functionality and safety with fashion at the very beginning of the design process, making the two work symbiotically to create their designs.
The challenge: “to create stylish, practical and affordable bike clothing and gear in support of Mayor Michael R. Bloomberg’s bicycling promotion initiatives.” Each challenger designed a poncho, a jacket, and a travel bag for both men and women.
The winner, 21-year-old Jessica Velasquez, got $5,000. Three of her designs (see images) will be developed into prototypes by DKNY, to be unveiled this summer. No news, as of yet, on whether or not the pieces will be made out of eco-friendly materials….
Watch the New York Times’ narrated slideshow of the Bike in Style challenge to learn more about Jessica’s concepts and inspirations, as well as the runner-ups’ designs. LVMH’s been in the green news a lot lately; last month, the fashion giant bought a big stake in eco-ethical fashion company Edun.
Photos: Courtesy Fashion Institute of Technology