Anna Haupt and Terese Alpin were design students who took on an enormous task for their final project a few years ago: how do you create helmetless head protection for cyclists? 


Plenty of people who ride bikes don't like to wear helmets because they are uncomfortable, they flatten your hair and make your head sweat. And because bike helmets just look ugly or because riders just like to feel the wind in their hair, the designers wanted to create a solution for all of those people who want to protect their craniums but abhor bike helmets. 


Passionate bikers themselves, the designing duo has now taken their initial challenge and spent years perfecting what plenty of people think is a multimillion dollar idea (and gotten some serious financing to bring it to fruition). Their tenacity and perseverance show that even what seems impossible can be done. 

The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.


I think this seems like a pretty genius idea. What do you think?


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