As I've been gearing up for this weekend's Luray Sprint and International Triathlons, I've spent a lot of time in recent weeks wearing a bike helmet.  I don't mind my helmet, for starters because I'm shaky enough on my bike that I feel much more confident riding along when my skull is wrapped in cushioning Styrofoam.  But also, when I ride I'm not generally on my way to a big meeting or another occasion where my helmet-head hair-do would look out of place.

 

But two Swedish university students were concerned about the frequency with which many adults eschew the bicycle helmet, often citing that fact that the helmets are bulky, ugly, and uncomfortable as their reason to ride unprotected.  They set out to build a bike helmet that would be all but invisible -- unless it was needed.  And build it they did.

 

It took seven years, but the invisible bike helmet is now officially up for sale.  It's certainly interesting, it looks just like a fashionable scarf that you might wear anyhow, but deploys into a helium-filled bike helmet if a crash is detected.  

 

At $600, it's a pretty expensive fashion accessory and definitely out of my bike gear price range.  But if it convinces fashion-conscious consumers to protect their noggins while they're out for a ride - or maybe even ride their bikes more often, then I'd say it's well worth it.

 

Would you wear an invisible bike helmet?  Check it out in action in the video below:

 

The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.

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