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MNN.COM > MNN BLOGGERS > Robin Shreeves's Blog

Robin Shreeves

Biodiesel powers Kid Rock's Badass Beer

Kid Rock is using a sustainable brewery to brew his new American Badass Beer.
Wed, Jul 22 2009 at 9:00 AM EST
Read more: BIODIESEL, CELEBS, GREEN BUSINESS, SUSTAINABILITY

Last weekend Kid Rock launched his own brew, American Badass Beer, at two concerts he performed in Detroit. He’s been working with the Michigan Brewing Co. for the past year on the beer he describes in the Detroit Free Press as “American-style lager … easy to drink without an aftertaste.”
 
"I'm American, that's what I like to drink, and from looking around the parking lot before my shows, I know that's what my fans drink," Kid Rock said.
 
The beer will be available statewide in Michigan and will roll out across the U.S. over the next 12 months.
 
Back in 2007, Michigan Brewing Company (MBC) switched to biodiesel to power the steam generator that produces their beers. I find it interesting that MBC’s website has very little to say about their sustainable efforts. Except for the 2007 press release about switching to biodiesel, the website has little else to say on the subject. I found more information on Capital Gains Media.
 
MBC also houses the Biorefinery Training Facility, which includes a biodiesel-making operation. Both the stills and biodiesel refinery are used for research, teaching and outreach. Combined, they are training dozens of people to tap into the emerging green bioeconomy.
 
MSU’s student body, largely unaware, is also contributing to the enterprise. Recycled fryer grease from campus cafeterias and the canola seed from Charlotte are the two sources of the biodiesel that MBC uses to power its steam generator to heat water to make beer.
 
MBC also uses some biodeisel to power their employee vehicles and recycles their waste mash by giving it to local farmers to feed their hogs.
 
I wonder if Kid Rock knows his beer is being powered by biodeisel. I wonder if MBC knows that adding this information to their website is important because these days, everyone wants to know if the companies they are buying from are environmentally responsible.
 

I wonder if a beer that’s made for the American masses that’s easy to drink and has no aftertaste has any taste at all. I suppose I should reserve my judgment until I actually get a chance to taste it.  

 
Photo: kidrock.com
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Comments(11)

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Posted By jennifer - Wed, Oct 14 2009 at 1:14 PM EST

badass

when is badass beer going to be avalible in mich

  • reply
Posted By WATERGLEEMER - Cheryl Baxter - Thu, Jul 30 2009 at 10:02 AM EST

BAD *** BEER Tastes Great

I have been to the brewery many times over the last couple weeks. You can purchase a glass of beer at their restaurant. I have purchased a couple of growlers, and it by far is going to give Sammy A and Mr. Bud a run for their money. It does live up the the "no aftertaste" comments coming from afar and it is one of the best beers I have tasted. I'm not being bias because I am truly a diehard Kid Rock fan either. When you get a chance to try it, you will be raising an eyebrow and thinking not.... More

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Posted By Marcie - Thu, Jul 23 2009 at 4:11 PM EST

but it still...

I'm going to his concert tomorrow in Raleigh so if there is some there I'll try it. But it sort of defeats the point to ship it across the country, anyway...

  • reply
Posted By Robin Shreeves - Mon, Jul 27 2009 at 12:44 PM EST

did you get the

opportunity to try it? Let us know what you thought.

  • reply
Posted By rstepanov - Thu, Jul 23 2009 at 2:04 PM EST

Green Beer?

This is wonderful. I think this is a great step towards eco-friendlier production of beer. Maybe this will trigger other celebrity entrepreneurs and companies!

www.sierraclubgreenhome.com

  • reply
Posted By Robin Shreeves - Thu, Jul 23 2009 at 3:32 PM EST

I read just last night

about Sting making biodynamic wine. Hmmm. I think you've just given me an idea for a post. Thanks.

  • reply
Posted By Mo Reiter - Thu, Jul 23 2009 at 12:43 PM EST

I like This

I really find this interesting. Beer is a huge thing not just in the USA but the rest of the world. If other manufactures would just jump on the bandwagon it would great.

  • reply
Posted By Robin Shreeves - Thu, Jul 23 2009 at 3:29 PM EST

I've been reading a lot about

small breweries lately, and it seems many of them are jumping on the bandwagon. Some of the large manufacturers are, too. It's been encouraging to learn what I've been learning. There are probably more that we don't know about because they don't put the info on their websites.

  • reply
Posted By Brian L - Wed, Jul 22 2009 at 8:42 PM EST

Trust MBC

As a Michigander, who lives 30 miles from the MBC site, I would almost guarantee this is a good brew. Everything that comes out of that brewery is fabulous (with a horrible exception to the Raspberry Lambeck-awful-maybe its not my taste?) Their IPA is out of this world. Kid Rock...whatever. MBC=Amazing.

  • reply
Posted By Robin Shreeves - Thu, Jul 23 2009 at 3:30 PM EST

Good to know

they make good beer. If I ever come across Kid Rock's brew, I just may have to give it a try.

  • reply
Posted By Anonymous - Thu, Jul 23 2009 at 3:21 PM EST

Don't doc the raspberry beer!

Some of us like that raspberry beer! : ) of course, I'm not a beer connoisseur so.......that explains a lot!

  • reply

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Stay-at-home mom blogs about finding eco-friendly food options.

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