Making coffee in a Keurig may be convenient, but there is no convenient way to responsibly dispose of the waste from all the single-use coffee pods. In 2013, Green Mountain produced enough K-Cups to circle the equator 10.5 million times, and only 5 percent of those made were recyclable.
Green Mountain, the maker of the Keurig, is working on improving its pods. It plans to make all K-Cups recyclable by 2020, but that’s five years away. The waste from all those pods going into landfills will continue to grow.
What if all that unrecyclable waste rose up against us? That’s the idea behind “Kill the K-Cup before It Kills Our Planet,” a clever short video created by a group called Kill the K-Cup.
(Warning: Some of the language in the video may not be suitable for children or for the workplace.)
I laughed at the K-Cup monster and the invading ships raining down K-Cup bullets. They were absurd, but well done. I saw elements of movies like “Independence Day” and “Transformers” in the special effects.
In the end of those movies, the good guys defeat the invaders. The short “Kill the K-Cup” ends in the midst of the battle, and leaves the ending open to your imagination. Will the K-Cups win? Or, will we defeat them?
In the real world, defeating them means being more responsible. Does that mean you have to get rid of your Keurig? Not necessarily. You can buy reusable Keurig filters for the machines and pack them with your own coffee. They’ll pay for themselves quickly because individual K-Cups are more expensive than bulk coffee.
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