Biodiesel powers Kid Rock's Badass Beer
Kid Rock is using a sustainable brewery to brew his new American Badass Beer.
Wed, Jul 22 2009 at 8:00 AM EST
11
Last weekend Kid Rock launched his own brew, American Badass Beer, at two concerts he performed in Detroit. He’s been working with the Michigan Brewing Co. for the past year on the beer he describes in the Detroit Free Press as “American-style lager … easy to drink without an aftertaste.”"I'm American, that's what I like to drink, and from looking around the parking lot before my shows, I know that's what my fans drink," Kid Rock said.
The beer will be available statewide in Michigan and will roll out across the U.S. over the next 12 months.
Back in 2007, Michigan Brewing Company (MBC) switched to biodiesel to power the steam generator that produces their beers. I find it interesting that MBC’s website has very little to say about their sustainable efforts. Except for the 2007 press release about switching to biodiesel, the website has little else to say on the subject. I found more information on Capital Gains Media.
MBC also houses the Biorefinery Training Facility, which includes a biodiesel-making operation. Both the stills and biodiesel refinery are used for research, teaching and outreach. Combined, they are training dozens of people to tap into the emerging green bioeconomy.MSU’s student body, largely unaware, is also contributing to the enterprise. Recycled fryer grease from campus cafeterias and the canola seed from Charlotte are the two sources of the biodiesel that MBC uses to power its steam generator to heat water to make beer.
MBC also uses some biodeisel to power their employee vehicles and recycles their waste mash by giving it to local farmers to feed their hogs.
I wonder if Kid Rock knows his beer is being powered by biodeisel. I wonder if MBC knows that adding this information to their website is important because these days, everyone wants to know if the companies they are buying from are environmentally responsible.
I wonder if a beer that’s made for the American masses that’s easy to drink and has no aftertaste has any taste at all. I suppose I should reserve my judgment until I actually get a chance to taste it.
Photo: kidrock.com
The opinions expressed by MNN Bloggers and those
providing comments are theirs alone, and do not reflect the opinions of
MNN.com. While we have reviewed their content to make sure it complies
with our Terms and Conditions, MNN is not responsible for the accuracy
of any of their information.
 WorldShares
lets you earn donations for your favorite nonprofit. Earn up to 20
points now.Learn More Earn Points
|
Twitter
Stumble
Digg
Share
CLOSE
link:
link:
| Previous Post Kitchen recycling tip: Twist ties | Next Post What's under your friend's sink? |
Comments
jennifer
10/14/2009 13:14 PM
when is badass beer going to be avalible in mich
WATERGLEEMER - Cheryl Baxter
07/30/2009 10:02 AM
I have been to the brewery many times over the last couple weeks. You can purchase a glass of beer at their restaurant. I have purchased a couple of growlers, and it by far is going to give Sammy A and Mr. Bud a run for their money. It does live up the the "no aftertaste" comments coming from afar and it is one of the best beers I have tasted. I'm not being bias because I am truly a diehard Kid Rock fan either. When you get a chance to try it, you will be raising an eyebrow and thinking not.... More
Marcie
07/23/2009 16:11 PM
I'm going to his concert tomorrow in Raleigh so if there is some there I'll try it. But it sort of defeats the point to ship it across the country, anyway...
rstepanov
07/23/2009 14:04 PM
This is wonderful. I think this is a great step towards eco-friendlier production of beer. Maybe this will trigger other celebrity entrepreneurs and companies!
rshreeves
07/23/2009 15:32 PM
about Sting making biodynamic wine. Hmmm. I think you've just given me an idea for a post. Thanks.
Mo Reiter
07/23/2009 12:43 PM
I really find this interesting. Beer is a huge thing not just in the USA but the rest of the world. If other manufactures would just jump on the bandwagon it would great.
rshreeves
07/23/2009 15:29 PM
small breweries lately, and it seems many of them are jumping on the bandwagon. Some of the large manufacturers are, too. It's been encouraging to learn what I've been learning. There are probably more that we don't know about because they don't put the info on their websites.
Brian L
07/22/2009 20:42 PM
As a Michigander, who lives 30 miles from the MBC site, I would almost guarantee this is a good brew. Everything that comes out of that brewery is fabulous (with a horrible exception to the Raspberry Lambeck-awful-maybe its not my taste?) Their IPA is out of this world. Kid Rock...whatever. MBC=Amazing.
rshreeves
07/23/2009 15:30 PM
they make good beer. If I ever come across Kid Rock's brew, I just may have to give it a try.
Anonymous
07/23/2009 15:21 PM
Some of us like that raspberry beer! : ) of course, I'm not a beer connoisseur so.......that explains a lot!
