To celebrate next March's season three premiere of its hit fantasy drama "Game of Thrones," HBO yesterday announced that it is partnering with Brewery Ommegang in Cooperstown, N.Y., on a new collection of beers inspired by the series.
"Unlike previous efforts by brewers which were typically executed as ‘brewed under license’ arrangements or straightforward product placement pushes," the release states, "the collaboration between Ommegang and HBO is focused on developing unique beers that are named and crafted to directly tie into themes and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly."
The first creation to come out of this collaboration will be "Iron Throne Blonde Ale," described hilariously as "fair in color and soft in appearance, yet it still possesses a complexity and bite to be on guard for.”
Unlike most beers, this large 25 ouncer will come corked — so get ready to hurt yourself in an attempt to open it with your teeth like the rogue outlaw mercenary you're not. A picture of the first bottle is below. HBO plans to release another themed brew in the fall, with two additional beers arriving in subsequent seasons.
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