• Welcome
  • Community
  • Blogs
  • Photos
  • Videos
  • Join
  • Log in
Follow MNN    
MNN - Mother Nature Network - Envrionmental News
improve your world

 

Saturday, May 26, 2012
  • Earth Matters

    Browse All » Animals Weather Energy Politics Space Translating Uncle Sam Wilderness & Resources

  • Health

    Browse All » Allergies Fitness & Well-Being Healthy Spaces

  • Lifestyle

    Browse All » Arts & Culture Travel Natural Beauty & Fashion Recycling Responsible Living

  • GREEN TECH

    Browse All » Computers Gadgets & Electronics Research & Innovations Transportation

  • Eco-Biz & Money

    Browse All » Green Workplace Personal Finance Sustainable Business Practices

  • Food & Drink

    Browse All » Beverages Healthy Eating Recipes

  • Your Home

    Browse All » At Home Organic Farming & Gardening Remodeling & Design

  • family

    Browse All » Babies & Pregnancy Family Activities Pets Protection & Safety

Tweet
Pin It
Email Bookmark and ShareShare
WorldShares lets you earn donations for your favorite nonprofit. Earn up to 20 points now.
Learn More

Earn Points
What's this?
MNN.COM›

MNN BLOGGERS

Michael d'Estries

Google bees help make new Google beer

In partnership with the Dogfish Head Craft Brewery, tech giant creates a new beer using local and global ingredients.

Mon, Oct 17 2011 at 2:59 PM EST
 18

Label on Google beer Photo: Google
Since it was announced late last month, Google's new beer has been creating a better buzz than anything related to its terrible online app (Buzz was officially killed off last week) — and I'm happy to hear that Google bees had a hand in it. 
 

Quick Poll

Would you try your hand at beekeeping?

View results

Didn't know Google kept bees? The online tech giant installed four hives in the spring of 2010 and ended up with more than 405 pounds of honey during the subsequent fall flow. “The honey is being put to good use — everyone who participated in the extraction got a jar to take home, while the rest of the honey will be used in the cafes and for cooking classes organized by Marc Rasic, an executive chef at Google and one of the people behind the beekeeping initiative,” wrote software engineer Rob Peterson.
 
Like the White House, Google has recently put some of that honey to use for an official company beer. In partnership with eccentric Delaware brewery Dogfish Head (the same guys with their own series on Discovery Channel), the search giant included the sweet stuff — along with many "interesting" ingredients from around the world to create "Urkontinent." PC World lists some of them as wattleseed from Australia, amaranth from South America, green roobios tea from Africa, and Myrica Gale from Europe.
 
"It’s what Google does every day — take a fractured world of information and put it into something cohesive and whole," Dogfish Head founder and president Sam Calagione told the site.
 
URKontinent went on tap Sept. 27 and may be packaged for full distribution depending on how people like it. So far, reviews over on BeerAdvocate.com trend towards the positive. 
 
"I was expecting the worst given the aroma but it was completely different from what I imagined," said one. "The wattle seed really came through in the end, with a little malt back bone. Overall very smooth. Mouthfeel was nice, not as heavy on the mouth as the appearance would suggest, but light and good carbonation."
 
You can check out a comprehensive 13-minute video on Google's new brew below. The company, however, is careful to point out that it has no interest in entering the beer business and will not make a dime off of URKontinent. Bottoms up! 
 

 

Also on MNN: 

  • White House bees deliver record crop
  • 5 ways to help save the bees
  • 4 tips for begginer beekeepers

Previous Post
Greenpeace launches new $33M Rainbow Warrior
   Next Post
All-electric DeLorean DMC-12 coming in 2013
You might also like:
Related Topics: Organic Beer, Technology, Web

Comments

Follow this conversation
Add your comment
View:
  • All (18)

anonymous
mouse 10/24/2011 10:51 AM

great more alcohol, just what the world needs

  • |
  • Reply
  • report this post 

anonymous
John Walrus 10/23/2011 00:23 AM

Google is into everything now, cars, bees, beer, cell-phone, group discounts, etc. All they need to add is porn production

  • |
  • Reply
  • report this post 

Snofyre29
Snofyre29 10/22/2011 08:15 AM

This is such a GREAT idea! I wish they would send samples thru the mail LOL!

  • |
  • Reply
  • report this post 

anonymous
SixDegrees 10/22/2011 03:24 AM

I'm puzzled: why is this a "green" story, when the ingredients for this beer are being shipped in from every continent on the planet? This hardly qualifies as a resource-responsible endeavor. I'd be much more impressed if Google locallyproduced not only the honey, but also the hops and grain and other ingredients needed. As it stands, this is a testament to global excess.

  • |
  • Reply
  • report this post 

anonymous
Anonymous 10/24/2011 09:52 AM

Google is one of the most environmentally hostile companies on the planet. Do you know how much power a data center draws? Do you know that most of Google's data centers are powered by fossil fuels? The backup batteries are full of environmentally hazardous chemicals, the backup generators use diesel fuel to operate.

Google burns through more fossil fuels each month that many small countries. Don't every think they are environmentally friendly.

Research some facts.

  • |
  • Reply
  • report this post 

anonymous
Anonymous 10/24/2011 13:23 PM

Sounds like another fishing story with no fish. By the you can stop using anything that is a Google product, since you'll be consuming the same energy that powers the data centers.

http://www.google.com/about/datacenters/index.html

  • |
  • Reply
  • report this post 

anonymous
Marcheline 10/21/2011 22:33 PM

Forget beer, they should be using that honey to make MEAD!!! Mead is honey and water and yeast, fermented for around 8 or 9 months, and the resulting wine (called mead) is more delicious than any beer ever made.

Mead is the oldest known alcoholic beverage in the world, and is the root of words like "medicine", AND... it's the reason for the invention of the word "honeymoon". In the good old days, newly married couples were sent off with enough mead to last a month. Reports of pregnancy.... More

  • |
  • Reply
  • report this post 

anonymous
Anonymous 10/23/2011 07:07 AM

Mead is good, but nothing beats great micro brewed beer.

  • |
  • Reply
  • report this post 

anonymous
Anonymous 10/22/2011 15:41 PM

Google short mead... much faster with a higher sugar content. Rack it repeatedly through progressively finer filters or use flockulent to get a perfect honey colored clear drink that tastes like carbonated honey water with a kick.

  • |
  • Reply
  • report this post 

anonymous
greenjoyment 10/18/2011 15:37 PM

"Don't be Evil", well Google's certainly not being evil by using their own honey for company beer. That's a great way to be sustainable and it boosts morale. Google is really keeping up with green trends, such as beekeeping. It's spreading like wildfire now. I wonder what Google will do next?

Juan Miguel Ruiz (Going Green)

  • |
  • Reply
  • report this post 

anonymous
SixDegrees 10/22/2011 03:27 AM

Uh - did you happen to read where the other ingredients come from? They're imported from every continent on the globe. This beer is about as environmentally hostile as it can be.

  • |
  • Reply
  • report this post 

anonymous
Anonymous 10/24/2011 09:49 AM

You're kidding right? How do you know how these ingredients were shipped?

  • |
  • Reply
  • report this post 

anonymous
Anonymous 10/21/2011 12:27 PM

lol..And as they open another carbon emitting server farm you green nutjobs get excited about a token bee hive. LOL oh man..You are a vegetable.!

  • |
  • Reply
  • report this post 

anonymous
Informed 10/21/2011 13:49 PM

Actually, Google is doing quite a lot to promote and advance sustainable and alternative energy sources.

  • |
  • Reply
  • report this post 

anonymous
SixDegrees 10/22/2011 03:29 AM

Like shipping in ingredients from every continent on earth to make beer? Please; this is about as environmentally unfriendly as it is possible to be, and is only overshadowed by Google's unbelievably enormous arrogance in trying to claim otherwise because one small component was produced locally.

  • |
  • Reply
  • report this post 

anonymous
Anonymous 10/24/2011 01:08 AM

You need to get a buzz on and calm down.

  • |
  • Reply
  • report this post 

anonymous
Anonymous 10/23/2011 21:12 PM

If you really feel so strongly, please practice what you preach. Turn off your computer. Get rid of the power at your house. Get rid of your car, move to the country and practice subsistence farming. As I see it, you are part of the problem. If you were part of the solution, no one would have to listen to you.

  • |
  • Reply
  • report this post 

anonymous
Anonymous 10/23/2011 19:03 PM

Did you really need five posts to make your point? That goes beyond simply commenting. How much CO2 did you waste by repeating the same point five times? BTW, it's not like Google is chartering a plane to import all these ingredients. They were already in the country (you know other "American" companies like Coors and Miller import their ingredients for beer as well?) and shipped in bulk to start with. Google isn't creating an increased import demand for its few hundred cases of.... More

  • |
  • Reply
  • report this post 

Add your comment

Sign in with one of these accounts or just add your comment below.
    Log in or
    create an account
     
    •  
Used only for emailed comments and will not be displayed with your post
Notify me with an email when other people comment on this article.
The posting of advertisement, profanity or personal attacks is prohibited.
Click here to review our Terms of Use

EDITORS' PICKS

tease to asteroids

tease to pet facials

tease to emotional eating

ADVERTISEMENT

NEWSLETTER

Mother Nature. Delivered

CONNECT WITH MNN

Follow @twitterapi
 Tumblr
 Google +

About Michael d'Estries

Pop-culture expert covers green celebrities, arts & culture.

RSS feedMore about Michael

Recent Posts

  • Adrian Grenier has a new beer business
  • Cameron Diaz flirts with Sir David Attenborough
  • Tim McGraw to donate 25 homes to members of military
+ Add this to my site
From our sponsor

MillerCoors and SABMiller Make Water a Local Issue

By partnering with organizations like the WWF, GIZ, and The Nature Conservancy;... more >

The Importance of World Water Day

U.N. World Water Day offers a global reminder of how important freshwater is for... more >

River Network Grant Contest Helps Local Waterways

From cleanup projects to water-conserving gardens, river-centric proposals from... more >

Water As A Crop™

"When landowners understand that water is a crop, they'll cherish it and... more >

Rocky Mountain Bottle Company

Leading the Way for Glass Recycling more >
GREAT BEER. GREAT RESPONSIBILITY

Michael's BLOGROLL

Personal TwitterPersonal Twitter

ADVERTISEMENT



Quick Links

  • About Us
  • Advisory Board
  • Editors' Blog
  • Press
  • Privacy
  • Sitemap
  • Terms of Service
  • WorldShares

MNN Tools

  • Advice
  • Blogs
  • Day in History
  • Eco-glossary
  • Infographics
  • Lists
  • Photos
  • Videos

Connect

  • Community
  • Contact Us
  • Contests
  • Idea Lab
  • Mixed Greens
  • Newsletters
  • Polls
  • RSS

Channels

  • Earth Matters
  • Health
  • Lifestyle
  • Green Tech
  • Eco-Biz & Money
  • Your Home
  • Family
  • State Reports

Follow MNN

  • Facebook
  • Twitter
  • Pinterest
  • Tumblr
  • Google+
  • StumbleUpon
 

Copyright © 2012 MNN Holdings, LLC. All Rights Reserved. Website by GLICK INTERACTIVE | Powered by CIRRACORE
 
SPONSORS