The legendary rock group has announced a partnership with Dogfish Head Craft Brewery to create a custom pale ale they've named "American Beauty."
"We've looked for a long while for the perfect brewery to team up with for a Grateful Dead-inspired brew, and feel we’ve finally found the right fit," writes David Lemieux, legacy manager for the Grateful Dead. "Aside from Dogfish's history with music-themed brews, we love their beer, and think it's the best around. Plus, these are really good people and are the type of folks we want to work with."
According to the release, the group is asking Dead Heads to submit a secret ingredient to add to the brew (yes, it must be legal) and a Grateful Dead themed story to match it.
"Did you trade a bushel of fresh clementines for tickets to a two-night-stand at Long Beach Arena? Or maybe your dad first laid eyes on your mom sipping a cup of green tea in the parking lot of the legendary Cornell ‘77 show? Jog your memory, tell the story, and suggest the ingredient at the heart of that story. You could help bring this counterculture collaboration to life."
Ingredient ideas will be accepted starting in December, with the winning fan invited to Dogfish's coastal Delaware brewpub in the spring of 2013 to help brew a test batch.
American Beauty is expected to hit taps nationwide starting in October 2013.