When you’re looking for a new home, there are usually some basic requirements. Four bedrooms, two and a half baths, a large eat-in kitchen, maybe a fireplace — these are all typical wants. What happens when there’s a glut of houses that fit the bill on the market? Realtors need to get creative.
One Calgary Realtor, Robyn Moser, has devised a creative way to add extra interest in two of the properties she’s representing. The sellers are promising to stock the large eat-in kitchen with $1,000 worth of beer.
This is obviously a marketing trick intended to get people interested in walking through the two properties. I can’t imagine anyone would choose to buy a house simply for the beer, but it’s a clever way to get people’s attention. When we were house hunting, if a Realtor had told my husband that she had a property that came with all that beer, it would have gotten his attention.
So I was thinking, what would get my attention? Well, a large eat-in kitchen would be a good place to start; my kitchen is very small, especially for all the cooking that goes on in there. But, what could be stocked in the kitchen that would get my attention? Here are some things that would make me say, “Sure, show me that house.”
- $1,000 of local wines or sustainably produced wines
- A freezer bursting with gravy and meatballs made by someone who really knows how to do Italian right.
- Cookbook shelves in the kitchen loaded with good classic and modern cookbooks.
- Alice, from “The Brady Bunch”
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