For the first time, Oprah Winfrey has lent her name to a brand. And as you might expect, it's all in the name of charity.
During coffee giant Starbucks' annual meeting with shareholders, the 60-year-old announced the release of Oprah Chai Tea. The limited-edition blend will go on sale on April 29 at Starbucks coffee shops and the company's newly acquired chain of Teavana tea shops.
“Savory and spicy chai, with its deep flavor, has long been a favorite of mine," she said. "When [Starbucks CEO] Howard Schultz offered to have me come into the Starbucks tasting room and create my very own tea blend, I thought that sounded like such a unique opportunity and fun to the tenth power. To share one of my favorite things with the rest of the world and support youth education at the same time is truly the perfect blend.”
Proceeds from each sale will benefit the Oprah Winfrey Leadership Academy Foundation, which supports a variety of youth education charities from Oprah Winfrey Leadership Academy for Girls
to the U.S. Dream Academy.
“With the introduction of Teavana Oprah Chai, we are going to elevate the tea experience in the same way we did for coffee," said Schultz. "Partnering with Oprah Winfrey in the creation of this distinctive and remarkable tea is a strong next step forward in accomplishing this objective, while also giving back in a meaningful way through the Oprah Winfrey Leadership Academy Foundation. I am personally humbled to work with such an inspirational leader and visionary who shares so many of our core values and beliefs. I truly believe that, together, we will set the bar for a world-class tea experience at Starbucks and Teavana.”
According to Teavana teaologist Naoko Tsunoda, Oprah's new tea contains cinnamon, ginger, cardamom and cloves, "blended with loose-leaf black tea and rooibos."
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