If you’ve been in a Gap in the past few years, I’m sure you’ve noticed the clothing, shoes and accessories that are part of the (Product) Red campaign. The proceeds from sales of these items go to the Global Fund to help fight AIDS in Africa.


The Gap isn’t the only company that partners with (Product) Red. Nike, Dell, Penguin Classics, Starbucks and others all have products that are part of the campaign. Now, the (Product) Red campaign can add a wine producer to its lineup of companies that are doing good.

The New York Times reports that the Australian wine producer Penfolds is partnering with (Product) Red. Penfolds will donate 15 percent of the proceeds from the North American sales of two of its wines, Thomas Hyland and Koonunga Hill. Both wines already fit easily into the (Product) Red campaign because they have red tops.

The wines in both of these Penfolds collections often sell for under $20 a bottle (many of them are under $15), making them affordable, every day wines. I’ve had the Thomas Hyland Shiraz on several occasions. It’s a great wine that tastes like it’s more expensive than its $12-$15 price tag.

There are many ways to do good when you drink wine. You can drink local wines and contribute to your local economy. You can drink organic wines and contribute to the environment. Now, you can also do good by choosing Penfolds wines and helping to fight AIDS in Africa. 

Robin Shreeves ( @rshreeves ) focuses on food from a family perspective from her home base in New Jersey.