Twitter announced last week that it will be marketing its own wine under the name of Fledgling Wine. They will be working with Crushpad and several wineries whose wines usually cost around $50 a bottle to create a pinot noir and a chardonnay that will sell for $20 a bottle. The really great thing is that $5 from each bottle sold will go to Room to Read.

Room to Read establishes libraries, creates local language children’s literature, constructs school and provides education to girls throughout the developing world.

I write about environmentally sustainable wine frequently, but this is a different kind of sustainability — social sustainability. Education is one of the key factors in breaking the cycle of poverty and the ability to read is the foundation of education. So I’m really excited about this new Fledgling Wine.

You can order Fledgling Wine directly from their website by the bottle or by the case. A mixed case is available.

The video below shows that there is some environmental sustainability with Fledgling wine, too. One of the vineyards they use, Doctors Vineyards in the Santa Lucia Highlands, practices “very consciousness farming.”

Robin Shreeves ( @rshreeves ) focuses on food from a family perspective from her home base in New Jersey.