Weekend reads: Organic beer, a food & wine festival and more
The beer is Fuller’s Organic Honey Dew. The brewery describes this as being 100 percent organic, meaning every ingredient and all of every ingredient was organic. From what I’ve gleaned from some of the brewers I’ve talked to, this is actually a big deal as a beer is actually allowed to be labeled “organic” even when not all of the ingredients are organic. This originally was intended to make allowances for the fact that organic ingredients for beer were not always easy to come by, although according to several brewers I’ve talked to, the selection is quickly increasing and the quality is rather good.
The fact that more people than ever are interested in knowing where their food comes from and how it is produced represents a significant shift in consumer consciousness. As the U.S. Department of Agriculture (USDA) recently noted in its 2010 National Farmers' Market Directory, the number of farmers' markets in America grew by 16 percent this year. Never before has purchasing food been as much about showcasing values as it is about about simply feeding oneself.However, as the movement to re-identify with our food has grown, so have unrealistic expectations of the local farmers that have enabled such a large growth in the amount of direct market consumption.
Image: Matt Callow
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