Here’s an easy way to do some good while you enjoy your barbecues, picnics, campouts and tailgates this summer: MillerCoors, the second largest beer company in the United States, has partnered with Iraq and Afghanistan Veterans of America (IAVA) to contribute up to $1 million in cash and special experiences to veterans of those wars. The beer company, which recently released its 2010 Sustainable Development Report, will donate 10 cents for every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned to participating retailers or via mail through Sept. 30, 2010.
“Give a Veteran a Piece of the High Life” will provide vets with little luxuries like tickets to professional sporting events and concerts, as well as unique opportunities such as visiting the bullpen or throwing out the first pitch at a baseball game, fly fishing with a expert angler, meeting professional athletes and more.
IAVA and MillerCoors hope that the “Give a Veteran a Piece of the High Life” program will raise the public's awareness of the challenges facing this population of new vets, while simultaneously offering them a chance to connect with one another through positive, memorable experiences.
"Miller High Life is all about standing up for common sense — and nothing makes more sense than helping veterans live the High Life," explains Miller High Life Brand Manager Joe Abegg.
If you or someone you know is an Iraq or Afghanistan vet, it’s free to join IAVA and easy to register for "High Life" experiences here.
If you want to support the “High Life” program, make your next beer a Miller High Life, and then remember to return specially marked Miller High Life and Miller High Life Light bottle caps or can tabs to participating bars, restaurants and retail locations. You also can mail them to: Miller High Life Veterans Program, 3903 Portage Road, Ste C #140, South Bend, IN 46628-6192.