MillerCoors commits to reducing waste to landfill
A: Why is zero waste so important to Miller-Coors? Well, it's more than just great beer. It's really about great responsibility in all the things that we do. We recycled and reused 99% of all the things that we consume at the brewery, and we're very pleased with that, and we're working right now to eliminate that last less than 1%.
We can take our grains and we can reuse them 100%. They end up in bioproducts, whether it's in feed, fuel, et cetera. It can be our [waste streams] in corrugate, fiberboard, crowns, containers, that kind of all gets recycled. We have three brewery that are tuning zero waste status right now, our Trenton, Ohio brewery, our Shenandoah Virginia brewery, and our Owendale, California brewery.
B: Trenton brewery is in the southwestern-most corner of Ohio. We actually started our zero waste initiative back in 2008. The goal was, "Could we achieve this in five years?" And the reality is, we were able to accomplish it in only two years.
You know, when you look at the other times that we have attempted recycling and reuse, we didn't really get the kind of buy-in that we needed to, and so the process this time was really the up-front work that said, "How can we be more successful? How can we make it easy for the employees? How can we make it simple? How can we make it something that they can be proud and look at what they have done with regard to the communities that they live and work in?" And those are the kinds of things that we did differently this time. It was really about the people and their commitment in buying.
A: It's really a culture change. You know, if we really think about this employee engagement and employee involvement, taking a look down to the individual level about what does recycle, how can we reuse it, and making choices of whether we really need to dispose this to a landfill.