Summerfest: Responsibility and Recycling at the World's Largest Music Festival
It was a huge, coordinated effort that stretched far beyond traditional recycling bins — and of course there were plenty of those available. In addition to using recyclable Solo Cups, Summerfest organizers provided booths where festivalgoers could pledge to be responsible drinkers.
New to the event were Pepsi Dream Machines, computerized kiosks that not only reward recyclers with points and prizes but also support disabled U.S. veterans. PepsiCo makes a donation to the Entrepreneurship Bootcamp for Veterans with Disabilities program for each can or bottle recycled.
- Solo's commitment to sustainability
- Pepsi Dream Machine
- MillerCoors: Great Beer Great Responsibility