The first lady’s Let’s Move campaign is all about fighting childhood obesity. Since this generation of kids is naturally technology driven, the campaign is going to use that. Apps for Healthy Kids is a competition that challenges “software developers, game designers, students, and other innovators to develop fun and engaging tools and games that drive children, especially ‘tweens’ (ages 9-12) – directly or through their parents – to eat better and be more physically active.”

 

The tools and games created must use the USDA nutrition dataset that has been made available to the public. $40,000 in prizes is up for grabs with two $10,000 grand prizes – one in the tool category and one in the games category. The contest runs through 5:00pm EDT June 30, 2010. For complete rules click here.

 

Agriculture Secretary Tom Vilsack and his wife Christie introduce the competition in this video.