SPECIAL FEATURES:
Email
Best Super Bowl commercial: 'Farmer'
Paul Harvey's 35-year-old speech telling how 'God made a farmer' was set to beautiful photographs by Dodge for a Super Bowl commercial. It was one of the night's highlights.
Mon, Feb 04 2013 at 10:16 AM
Photo: Screenshot from Dodge Ram 'Farmer' commercial.
Let the day-after discussions about the best Super Bowl commercials begin. I think there can be no argument that one of the best commercials of the evening came from Dodge Ram. In a two-minute beautifully photographed commercial, simply titled “Farmer,” the voice of the late Paul Harvey, who made a1978 speech at the Future Farmers of America Convention, is the backdrop for farmers doing what farmers do.
I don’t know what happened in all the living rooms at all the Super Bowl parties across the country when this commercial aired, but I know what happened at my friends’ house: people got quiet. Halfway through the commercial, I noticed that everyone’s attention was on the television — both adults and kids.
The reaction on Twitter to the commercial was very positive. If you search for #godmadeafarmer, the discussion is still going on this morning.
Dodge Ram is raising up to $1 million to support the National FFA Organization (formerly known as Future Farmers of America). If you share the “Farmer” video from the Ram website on Twitter or Facebook, Dodge will donate $1 for each share, up to $1 million.
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.
You might also like:
Sign in with one of these accounts to add your comment.
EDITORS' PICKS
Advertisement
TODAY'S MOST POPULAR ON
- Watch: Sir David Attenborough deals with a band of cannibals the British way
- 15 famous people who mysteriously disappeared
- Too beautiful to be real? 16 surreal landscapes found on Earth
- 10 false facts most people think are true
- 9 habits that may do more harm than good
- 7 surprising things Pope Francis has done in his first 100 days
- 10 uses for Parmesan cheese rinds
- Student science experiment finds plants won't grow near Wi-Fi router
- Henry Cavill's 'Man of Steel' workout and diet
- 6 fascinating people who own almost nothing
From our sponsor
NEWSLETTER
ABOUT Robin Shreeves
Stay-at-home mom on eco-friendly food options.
Advertisement
BRAVO---an amazing commercial and full of truth. I am thankful God gave us the wonderful people who helped America great. Are you thankful?
awesome commercial. made me thankful for all we have.
God made a farmer was my favorite commercial and I totally agree with every word of it. I am married to a farmer and raising farmer grandchildren.
An interesting comment, that 2 minutes was too long to watch...
I like it
I think I lasted about 30 seconds and then went back to mute. Ascribing human activity as resultant of god is repugnant to me, because it demeans free will. It was a pretty commercial, but I was horrified when I realized it was selling me a truck. It seemed that tugging at traditional American heartstrings was a running theme for this year's commercial spots though. I just see it as propaganda I guess.. =)
It got quiet at my friend's house too but after about a minute in, most people lost interest. Great message but way too long of a commercial. My personal favorites of the night were Taco Bell, Speed Stick, Audi and GoDaddy, but I think commercials are best when they make you laugh.
GG