Two years ago, Burger King introduced thicker French fries
to try to lure customers. Now, the fast-food chain is introducing Satisfries
. That’s not a typo. It’s the name of Burger King’s newest French fry creation, which contains 30 percent less fat and 20 percent fewer calories than the current fries.
Are Satisfries actually satisfying French fries? After I ran out last week to taste a Starbuck’s Pumpkin Late
and was sorely disappointed, I decided I didn’t need to head to a Burger King this week. Instead, I’m going to point you to a Time
reporter who has already had the pleasure.
Burger King had a press unveiling of the fries, and reporter Alexandra Sifferlen said that after tasting them, you may not miss the fat and calories “stripped from the spuds.” But, she also said, “I couldn’t tell the difference between the Satisfries and the regular fries I remember.” BK did not give reporters the traditional fries to do a side-by-side comparison.
The Satisfries are lower in fat and calories than the traditional fries, but even BK is smart enough not to market them as healthy — although just hearing less fat and calories will give them an aura of healthier-ness. I’m not even sure they qualify to be called that.
The fries are coated with a “fat-fighting batter” that could have ingredients like “proteins, gellan gum, methylcellulose and hydroxypropylmethyl cellulose and soy and pea flours” to help them keep their crispiness while hindering them from absorbing fat. These fries are not just potato, oil and salt.
As with most healthier fast-food changes, like Taco Bell’s
healthy(ish) meals that you have to wait seven years to buy or McDonald’s
replacing half the French fries in a Happy Meal with fruit, these Satisfries are an attempt to give an increasingly health-conscious public a reason to feel not so bad about eating fast food.
Don’t let it fool you. I’ve said it before. I understand that from time to time, fast food happens. Just don’t be fooled into thinking there’s all that much healthy about ordering the healthier menu items.
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