According to Cadbury has announced that by the end of the summer of 2009, all of their milk chocolate in the U.K. will be fair trade. For those of in the U.S. who think of Cadbury as mostly the makers of the Cadbury Egg, you might be surprised that in the U.K., Cadbury is chocolate. It’s like Hershey’s here in the states.

It’s huge that Cadbury is making this commitment. Cadbury gets all of its cocoa beans from Ghana. Their commitment to fair trade will triple the amount of fair trade cocoa beans coming from Ghana. In the press release Todd Stitzer, Cadbury’s chief executive, seems excited about helping to improve the working and living conditions for cocoa farmers.

“This is an historic moment for our company. I am proud that the nation’s favourite chocolate bar will display the FAIRTRADE Mark.  I was in Ghana last month and saw how vital it is that businesses support their partners and the communities they live in. We believe that by joining forces with the Fairtrade Foundation, we can further improve living standards and conditions for farmers and farming communities, and create a sustainable supply of high quality cocoa for Cadbury.”
It would be easy to be a little disappointed that Cadbury isn’t making a full commitment to fair trade by making all of their chocolate both in the U.K. and around the world fair trade, but that would be pointless. They are taking what seems to be their biggest market and committing it to fair trade. They aren’t starting little and testing to see how it goes. Hopefully, they will move into making all of their operations fair trade as quickly as possible.

I’m looking forward to trying Cadbury’s fair trade milk chocolate. I was an instant convert to the U.K. version of Cadbury last year when my friend Susan told me that I needed to try a Cadbury chocolate bar when I went to Ireland. She said it’s totally different from the Cadbury we get in the states. And it is. I had several Cadbury bars during the week I was there because they were so tasty. Now they are going to be tasty and responsible. Just the way chocolate should be.

Image: Sudeep1106 

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