My Klout score is a healthy 62. Klout is the website that measures how influential people are on the social media sites (Twitter, Facebook, YouTube, Linkedin and others) where they are members. The more you participate, engage in discussions and have others respond back to you, the higher your score is. When others with significant influence engage with you, it helps your score.
Is Klout just an ego-booster? Well, yes and no. It is nice to see my Klout score rise. But a couple of years ago, my husband predicted that one day people would be able to use their social media prominence as currency, and it looks like Klout is his prediction come true. There are perks that go with being influential on Klout.
In addition to my Klout score, I’m also identified by specific influential topics — topics that I tend to interact with people about on my social media sites. Klout finds that I’m influential about recipes, food, ecosystem, New Jersey, vegetables, wine, blogging and a few other topics. Companies are looking to give perks (products, gift cards and other freebies) to top influencers in certain topics.
I’ve received some swag because of my Klout score and topics. I’m not required to write about or even tell anyone about what I’ve received if I don’t want to. However, if I do write about something I receive, I’m asked to share that it was a perk from Klout.
Today, one of the perks I was eligible for was kitchen tools and a cookbook from the “Top Chef” franchise. And, I have to wonder if one of the reasons that I was chosen last week to attend the Let’s Move Tweetup at the White House has to do with my solid Klout score and the topics I’m influential about. Paying attention to my Klout is ending up to be beneficial for me.
Yesterday, Klout released a list of the 10 Most Influential Chefs.
Giada Di Laurentiis
Remember, this is a list based on their Klout scores, not based on their TV shows or book sales or other criteria. I took a look at the list and thought about how or if these chefs had influenced me through their social media usage.
The answer is yes. Earlier this week, I made Butternut Squash Muffins because Jamie Oliver had tweeted it as his recipe of the day. When Mark Bittman tweets a link, I’m likely to click on it. He always has something important to say. When I see that Giada Di Laurentiss answers many of the questions people pose to her on Twitter, it makes me even more of a fan. I am definitely influenced by celebrity chefs, and many other people, through their social media interaction.
What about you? Are you influenced by any of these chefs, or others, on Twitter or other social media sites?
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