Cage-free? Organic? Free-range? Natural? Hormone-free? Antibiotic-free? Sustainable? Cruelty-free? Humanely raised? All of those labels on poultry products can be confusing and sometimes mean absolutely nothing. Buying Poultry, a website and app that’s in development, aims to make sense of all of those labels by creating a resource that takes the guesswork out of choosing the most humane and sustainable poultry products and plant-based alternatives.
The folks behind Buying Poultry want this resource to be available to the public for free, but it isn’t free for them to create. They’re raising funds through a Kickstarter campaign, trying to raise $40,000, so they can get the project up and running. Like all Kickstarter campaigns, they need to raise the full amount, or the project doesn’t get any funding.
Buying Poultry’s Kickstarter campaign will end at 9:26 a.m. EDT on June 29. Anyone who wants to help fund the project can give as little as $1. Right now they’re just under $17,500.
Would you use Buying Poultry’s resource to help you choose the most humane and sustainable poultry you can buy?
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