How food stylists trick us
Why do fast-food burgers and fries in TV commercials and print ads look so fresh and delicious when the real deal never looks the same way? Here's why.
Wed, Jul 21 2010 at 9:47 AM EST
photo: pointnshoot/Flickr The fast food in advertisements always looks so perfect and delicious. The fast food you usually get, however, usually looks less than appetizing — much like the burger above.
Take a look at this video of a food stylist preparing a burger and fries for an advertisement. It's from an old show called "Buy Me That." If you want to help your children understand some of the tricks behind advertising, this is a good place to start.
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Comments
LauraB
07/22/2010 13:55 PM
From now on I'm just going to remember this when I see those commercials that make me want to go eat a giant fast food burger...the meat is raw! Who knew?...Food stylists, I guess.
philandlauren
07/22/2010 12:48 PM
food photos and styling is often unrealistic and has taken us away from what food really is i.e. labor of love and not mad ave. advertising. Thanks.
